You can reach high-value donors online by joining GivingExpress Online, even if your organization doesn’t accept online donations right now. American Express has partnered with JustGive and GuideStar to create an online fundraising tool that makes it easy for nonprofit organizations to attract new donors, accept online contributions and keep track of contributors’ activity. There are no enrollment fees, and you can be up and running in just a few steps. Enroll now.

GivingExpress Online is powered by GuideStar, a searchable database of more than 1,000,000 nonprofit organizations in the U.S. If you are recognized as an IRS 501c(3) charity you should already be listed in the database. If you need to register with GuideStar, or would like to update your current GuideStar listing, please visit their web site at http://www.guidestar.org/using/nonprofits.jsp.

In 2007, the average donation made through the American Express Donation Site was almost $366.*

With your GivingExpress account, you can download web graphics, links and support copy that will allow your site to promote GivingExpress Online to your donors.

With a few clicks of the mouse, your donors can:

• Donate dollars
• Donate Membership Rewards points
• Set up recurring donations
• Receive an automatic receipt for tax purposes
• Track all of their donations

By accepting the American Express Card you can help improve operational efficiencies and increase realization rates by reducing unfulfilled pledges.

A 2.25% transaction fee is deducted from donations to cover processing costs. This expense is similar to the cost your organization would incur for processing direct credit card donations.

GivingExpress Online offers online reporting, making it easy to analyze donations made to your organization.

* Source: American Express internal data. Based on transactions made through the American Express donation site in 2007.